Design concept of the panel provides a certain sculpturesqueness of a building. Façade may appear differently when viewed at different view points due to perspective and visual shortening. Thus façade appears flat at forward look whereas when viewed at perspective angle façade appears more volumetric. This property may be taken into account and used when façade designing.
Panels associative array is definitely connected with sea theme which may be both highlighted (when facing water parks, dolphinariums, etc.) and offset when used in other types of buildings.
Visual perception of façade may be intensified by combination of color schemes.